1110 St. Andrews Rd.
Columbia, SC 29210
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NAMM Wrap-Up

Hey everyone!

Justin Sims here! The 2017 NAMM Show has come to an end but we are just getting started at Sims! We saw incredible new gear, hung out with some amazing people, and learned more and more about this ever changing music industry we love. We hope you have been following our social media this week and will continue to as we have a lot more to come! There will be plenty of follow-up over the next couple weeks, but I wanted to give a quick review of some of the things we are most excited about from the NAMM Show!

Taylor Guitars

As you all probably know, Taylor is considered by many to be second to none in acoustic guitars. They have created and evolved amazing products over the last 40+ years, and their new stuff for 2017 is nothing short of anything in the past. Taylor earned its reputation early on for their high-end guitars, but they have excelled in products for guitarists looking for quality, without spending thousands of dollars. In the past its been the GS Mini, the 100 and 200 Series and more, but this year, they have a whole new series for the young and/or beginner musician looking for quality at an affordable price… The Taylor Academy Series Guitars!

These guitars are designed with the beginner and/or advanced beginner (at any age) in mind. With layered sapele back and sides, a solid spruce top, and the incredible playability we are all used to, this guitar is an absolute home run for the aspiring player. We got a chance to see and play these guitars at the show and they sound and feel great! My dad, Jerry Sims’, first words when he picked one of the Academy Series guitars up was, “They just play so good!” We could not be more excited about bringing this new line to Sims and are excited to announce that we will be one of the first stores in the country to receive them! We will send out an announcement of their arrival very soon!

Taylor Academy Series Acoustic Guitar

Jerry Sims playing the Taylor Academy Series Acoustic Guitar

Other products released from Taylor at the show were great new guitars such as the 814ce-DLX, all Koa 200 Series Acoustic/Electric, and the GS MINI BASS! Dad played the GS MINI the entire time we met with our Taylor rep (to the point where we had to tell him to be quiet)! Whether you are a bass player, a guitar player who likes to occasionally play bass, or someone who just wants to always have a bass accessible for the back porch jam at your house… this GS Mini Bass is for you. Just like the Academy Series guitars, we are so thrilled to announce that we will be one of the first to receive them! Get ready to come have some fun on this awesome bass.

Mark your calendars! On February 28th, we will be hosting a Taylor Guitars “New for 17” event! We are honored to be only 1 of 4 stores on the east coast hosting this event. We are going to have all the new product available for demo, a presentation from Barney Hill (our great friend and Taylor Representative), free restrings for all of our Taylor customers, and hors d’oeuvres for all of our attendees! An official announcement for this event will be sent to everyone in the coming weeks!

I am currently on a train from the NAMM Show to San Diego to spend a few days with our friends at Taylor Guitars at their factories in El Cajon, California and Tecate, Mexico! If anyone has any questions, any interest in a custom build, or any suggestions on guitars you’d like to see in Sims, please reach out and we will do our best to make it happen! We are excited and honored to spend some time with Taylor as we work together to provide an even better experience for everyone at Sims. Also, keep an eye on our Instagram and Facebook accounts, as we will be sharing some great information from the trip!

DW Drums

As many of you saw, we were lucky enough to spend a day at the Drum Workshop factory in Oxnard, CA for an exclusive look at all the new product before the NAMM Show! Our buddies at DW are some of our favorite (and most fun) people in the industry, so we were excited to get to hang out with them for the day. We got a full factory tour from John Good, an exclusive, first look at all of the new product from DW and LP, as well as a great show from some of California’s finest musicians! DW and LP are continuing to release products above the competition, and they do it with passion and love behind it all. There is a lot to see from these iconic brands in the coming months.

Terry Bozzio "The Black Page" Snare

DW Icon Series: “Black Page” Snare Drum

DW has partnered with the family of Frank Zappa and longtime DW Artist, Terry Bozzio, to create the newest member of the ICON Series Snare Drums. The ‘Black Page’ snare is a birds eye maple shell, with the music from Zappa’s ‘The Black Page’ laser engraved into the side of the shell. This drum also comes in a high end DW case, with a certificate of authenticity and a black vinyl of Bozzio performing the famous song. There are only 250 being made and Sims is going to be receiving one of the first serial numbers in the bunch! As soon as we receive this snare, we will let everyone know. If anyone is interested in putting their name on this drum before its arrival, please do not hesitate to contact us.

DW Drums 45th Anniversary Kit

DW Drums 45th Anniversary Kit

Aside from this amazing snare, DW and LP have released some unbelievable products such as the 45th Anniversary drum kit, a stainless steel DW kit, the new LP stave cajons (that sound incredible), new percussion accessories, the new PDP Daru Jones signature kit, and additions to the awesome PDP Classic series drums! We are excited to see this new gear at Sims and cannot wait to share it with you. Get ready to see the new gear and how DW has taken it to the next level… again.


Artcore Vintage Guitar

Artcore Vintage Guitar

Ibanez Electric Basses

Ibanez Electric Basses

We got to spend a lot of time with Ibanez at the NAMM Show as we looked at all of their new products. If we tried to tell you about all of the new gear they have coming out, we could be here all night. They have so many great new guitars coming out over the next few months, and we are excited to have them coming to Sims. Pictured are just a few of these new models available this year. We know you are going to love these new pieces. If you have any questions on any particular models, please do not hesitate to reach out to us via email, phone, or come by and chat with one of our staff.


Tama Superstar Classic Kit

Tama Superstar Classic Kit

Tama has released some great new finishes for their drums this year and we were able to get in line early for them! Several of these kits will be arriving to Sims in the next few weeks. Keep an eye out for our announcement of the arrival of the kits so you can be one of the first people to take a look at them in person! Also, their new kits may look great… but wait til you hear them. These are top-level kits for well under $1000. Prepare to be impressed!


Fender American Professional

American Professional! These guitars are just straight up awesome. We actually received a couple of the new models at Sims before NAMM, and they were claimed the day they arrived. With some great new color options, new pickups, and amazing playability, these new guitars are about to take the world by storm! The Fender booth had an incredible display of their product, and it was buzzing with people all 4 days of NAMM. We are getting a bunch of these guitars on order for the store and would love some input on which colors you’d like to see at Sims. Let us know your favorites!

Cymbals, Cymbals, and more Cymbals!

Wall of Cymbals at Sabian Booth

Wall of cymbals at Sabian booth

K Custom Line

K Custom Line from Zildjian now available through our online cymbal shop

New cymbal sets from Zildjian

New cymbal sets from Zildjian. Worship pack was influenced by Justin when he visited Zildjian this summer.

Our good friends at Sabian and Zildjian have been pushing the limit over the last few years. Sometimes we start to wonder what else these great companies could come up with. Then they show up to NAMM with absolute knock out cymbals! From the Sabian B8X Ballistic Crashes and Sabian effects cymbals, to the new Zildjian K Custom Special Dry Series, both brands have got something great for every drummer. With some of them as low as $79, you can completely change the feel and sound of your setup with ease. We are super excited to have all of these new cymbals already up on our new Sims Music Online Cymbal Shop, with descriptions, photos, and videos! The Sabians and Zildjians will be in stock at Sims this coming week and can already be ordered online right now and will be delivered to your house for FREE within 2-4 days! Please check these new cymbals out and prepare to be amazed (not only by the cymbals but by some of our great local drummers featured in our videos)!


Gibson Electric Guitars

Gibson Electric Guitars

Gibson Acoustic Guitars

Gibson Acoustic Guitars

We spent some good, quality time with Gibson at this year’s show, so we could get a great look at all of the new 2017 models! We will have these guitars arriving in a month or so, and we know you are going to love them. They look, feel, and sound awesome. We also made plans for our new Gibson wall at Sims for their new acoustic guitars! Once the wall is up, we will have a ‘grand opening’ event so everyone can come check out the new guitars, wall, and spend some time with the guys from Gibson.

We also got a very special sneak peak at something Gibson is working on right now. We were not allowed to take any pictures or videos (and even had to whisper in a private room while talking about them), but you are in for a treat. Something very unique and special from Gibson is right around the corner. Stay tuned for more info….

Paul Reed Smith

John Mayer in the PRS booth

Paul Reed Smith (PRS) probably had the most exciting booth at the NAMM Show this year. I’m not sure if it was because of the awesome new guitars or if it was because some guy named John Mayer was hanging out there! We actually got to be apart of the John Mayer press conference at PRS and chat with him for a little bit. There aren’t many players like John out there in the world. Knowing he is part of the PRS family makes us that much more thrilled to get over 20 of their new guitars in the store to add to our existing stock! Starting at $499, PRS has so many incredible options for every level player. Check out some photos of the new guitars and also keep in mind, PRS is a custom company, so if there is ever something special you’d like to have built, just reach out to us and we will work with PRS to make it happen!

From NAMM to Sims Music

As many of you know, NAMM is over 1,000,000 square feet of musical gear. It’s hard to see it all, but we did our best to walk every single square foot over the last 4 days. There are photos and info on a bunch of new equipment not mentioned above that we will send out in the coming months, but if there is something you are curious about right now, please let us know and we will do our best to help you out.

We know how lucky we are to get to experience NAMM every year and love nothing more than sharing the experience with all of our Sims friends. We really hope you enjoy our updates and sneak peaks! The music industry is an exciting thing, fueled by love and passion, so to see it on the biggest of stages at NAMM is something special. We do our best to come home and bring that experience to our customers, so that you can feel the same excitement and love for all this gear that we have.

I know we say it a lot, but thank you for all of your continued support over the years. We could not be here without you, and we will never forget that. The Columbia music scene is truly amazing, and we are honored to get to be a small part of it. We will see you all soon.

Rock on!


Justin Sims