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Sims at NAMM


2017 NAMM Show

Sims hit the road to attend 2017 NAMM Show this week. That means we’ll be sharing lots of updates, new gear, behind the scenes, and more with you! Follow along with us on Instagram and Facebook, and we will keep you updated on all thing NAMM.


ANAHEIM, CA – JANUARY 23: Musician Don Was performs on stage during the 31st Annual NAMM Technical Excellence & Creativity (TEC) Awards at the Anaheim Hilton on January 23, 2016 in Anaheim, California. (Photo by Jesse Grant/Getty Images for NAMM) *** Local Caption *** Don Was

What is NAMM?

For those of you fluent in the music industry, you know this conference is the envy of all your peers. If you’re just starting out in music, you will get to know NAMM soon enough. Yet, NAMM is more than just a conference. From the lovely people at NAMM,

NAMM, the National Association of Music Merchants (NAMM), commonly called NAMM in reference to the organization’s popular NAMM trade shows, is the not-for-profit association that promotes the pleasures and benefits of making music and strengthens the $17 billion global music products industry. Our association — and our trade shows — serve as a hub for people wanting to seek out the newest innovations in musical products, recording technology, sound and lighting. NAMM’s activities and programs are designed to promote music making to people of all ages. (NAMM.org)


ANAHEIM, CA – JANUARY 21: Musician Stevie Wonder attends the 2016 NAMM Show Opening Day at the Anaheim Convention Center on January 21, 2016 in Anaheim, California. (Photo by Jesse Grant/Getty Images for NAMM) *** Local Caption *** Stevie Wonder

The NAMM Show is a go-to resource for the music industry. We’ll get to check out new products hitting the market, hear compelling speakers, and report back to you with the top of the line gear that will make its way to Sims this year. Buyers from around 120 countries will be in attendance, as well as sponsored musicians, and all the brands you want in your collection. This will be our founder and owner, Jerry Sims’, 65th time at NAMM, and he is as excited as if it was his first. We are looking forward to sharing that excitement with you here.

Follow Along

Follow us on Instagram and like us on Facebook for all our realtime updates. Is there something specific you want to see highlighted from NAMM? Let us know by commenting on one of our NAMM photos on Instagram! We’ll do our best to post demos of your must-see new gear!