1110 St. Andrews Rd.
Columbia, SC 29210
(803) 772-1185 Get directions

Update from Day 2 at NAMM Show

What Keeps Us Coming Back

Day 2 at NAMM Show was jammed packed, and filled with new products we are excited to share with you. At Sims, we have the unique opportunity of finding the best products on the market for our customers and delivering that right in the store. And it’s not just the products that are top of the line. Not only is this our owner and founder, Jerry Sims’, 65th NAMM Show, our staff have over 200 years combined experience in the music industry.

Experience aside, we are thrilled each and every year when it comes time to find the next best thing for our customers. It is both a passion and a priority to have the best selection in the Southeast to meet your musical needs.

Check out this great gear hitting the market this year:

Ernie Ball

New Sterling Series James Valentine (Maroon 5) only $599!

New expression overdrive and ambient delay pedals are in stock at Sims now!




This is the man behind all the amazing guitars at Taylor, Andy Powers, holding the new 814ce DLX. This guitar is on its way to Sims (with an armrest)!

The boss, Jerry Sims, is very hands on when it comes to finding the best product for the store!

Follow Along

Be sure to follow along on Instagram and Facebook for another day at the show! We look forward to sharing the great brands we get to meet and have coming to Sims right here tomorrow!